$450M+
SaaS Business
Led Global CRO Strategy
(US, CA, AU, NZ)
ABOUT CRACK THE GRADE (CTG)
Better Conversions. Greater Returns.
CTG is a conversion optimization and website strategy firm helping established businesses generate more revenue from the website traffic they already have.
Founder Joseph Kiske previously led global CRO initiatives across the United States, Canada, Australia, and New Zealand for a $450M+ SaaS company.
FOUNDER
Hi, I’m Joseph.
I started CTG because I saw too many great businesses lose customers to confusing websites, weak messaging, and missed opportunities — problems that can be solved with the right strategy, data, and execution.
With 20+ years in digital, I’ve worked with global SaaS companies and high-growth brands, led 120+ experiments, and generated millions in revenue through conversion-focused strategy and design.
Today, I work with established businesses and their marketing and leadership teams to identify conversion opportunities, improve digital experiences, and generate stronger returns from existing traffic.
Joseph Kiske
Founder, Crack The Grade
Joseph’s experience spans global brands, high-growth SaaS companies, eCommerce, and service businesses.
EXPERIENCE THAT DRIVES RESULTS
The proof.
Results from Joseph’s previous in-house and consulting work. Outcomes vary by business, market and implementation.
120+
Experiments
Across SaaS and ecommerce roles.
$3.3M
Landing Page
Approx. revenue from one optimized page over 12 months.
+26%
Sitewide Conversion Rate
Following an eCommerce checkout redesign
WORKING WITH JOSEPH
“Not only is he able to create beautiful designs and write effective frontend code, he is able to use his understanding of the business goals to push his efforts towards tangible gains for the business.”
AI CREDENTIALS
- Verified AI Professional.
Certified expertise.
Ongoing training keeps CTG at the forefront of where marketing is going. These Google AI credentials support the strategic, data-driven approach we bring to every client partnership — from research and planning to analysis, content, and practical AI applications.
- Practical, hands-on training
that informs real-world strategy. - Direct access to the latest tools
and best practices. - Continuous learning
to deliver better results for clients.
A BROADER PERSPECTIVE
Beyond digital.
Beyond digital, I spend time in the mountains, on two wheels, and behind the camera. Climbing, riding, skydiving, and photography keep me curious, disciplined, and focused — qualities that translate directly into my work.
These experiences have taught me to plan, adapt, and perform in dynamic environments, which is the same mindset I bring to every client project.
Talk With Joseph
Same Discipline. Different Terrain.
Case Study
Give them a reason to say yes.
Before CTG, Joseph co-founded The Barcode Magazine, helping build the publication, develop advertiser relationships, secure access to major artists, and get the finished product into distribution.
Focus: Brand building, business development, and marketing
Key takeawayBarcode taught me that getting attention can open a door and getting the yes creates an obligation to deliver what made it worth giving.
Read the Case StudyFOUNDER EXPERIENCE · THE BARCODE MAGAZINE
COMMUNITY CONNECTIONS
Part of the business
community we serve.
Headquartered in Fort Lauderdale, Florida, Crack The Grade is a conversion optimization and high-performance web design firm serving businesses nationwide. As a proud member of the Greater Fort Lauderdale Chamber of Commerce, we value opportunities to connect with fellow business owners and build meaningful relationships in the community we call home.
View Our Chamber Member ProfileWHO WE WORK WITH
Built for established
businesses.
CTG works best with business owners who are serious about growth and want a strategic partner, not just a vendor. Whether you’re in home services, healthcare, real estate, or other high-value services, we’ll help you turn more of your existing traffic into calls, leads, and sales.
- Growth-minded owners
who value strategy and results. - Businesses ready to invest
in a higher-performing website and online presence. - Teams looking for experienced help with a defined project or continuing improvement.