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Case Studies

Case Studies

Behind every result is a problem worth understanding.
These are the stories of how we solved them.

Case Study

The checkout had seven steps. That wasn’t the only problem.

The seven-step process became two steps. I removed the main navigation, unnecessary marketing copy, and distracting graphics.

Focus: Checkout redesign and conversion optimization

7 → 2Checkout steps
+26%Site-wide conversion rate

Key takeawayIt was that the entire checkout should help customers complete the decision they have already started making.

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The problems were different. The goal was the same:
make the website work harder for the business.